Sales sequences play a crucial role in modern B2B prospecting. They help sales teams organize touchpoints and maintain consistency. However, when limited to a single channel, these efforts often lead to lower response rates. To overcome this, Neety introduces its new Multichannel Sequences feature, which combines LinkedIn and email actions into a single automated flow.
Multichannel Sequences now in Neety
Neety has just launched Multichannel Sequences, a new feature that lets you combine LinkedIn and email steps into a single sales sequence. This allows you to move beyond single-channel limitations and build outreach flows that align with how each lead prefers to engage.
Each flow is fully configurable: you can define the LinkedIn message, the email content, the delay between actions, and the conditions that trigger each step. It also works seamlessly with Contact Enrichment, which automatically finds verified emails and phone numbers from your lead lists. Together, these tools let you create flexible sales sequences tailored to your goals and the way your audience connects.
Key benefits of Multichannel Sequences
- Increase your opportunities to reach leads across multiple channels
- Optimize your approach by customizing timing, content, and sequence logic
- Automatically retrieve verified contact data (mobile phone and email) with Contact Enrichment
- Adapt each flow to fit your sales goals and how prospects prefer to engage
- Save time and keep your outreach consistent without manual effort
Why You Should Diversify Your Sales Strategy
Relying on a single communication method limits your reach and creates blind spots in your sales process. Not all prospects are active on the same channel, so expanding the ways you connect increases your chances of reaching them. Diversifying your outreach lets you adapt to different buyer preferences, respond to varying engagement signals, and stay present across the platforms your leads already use.
Sales sequences that combine multiple channels create a more dynamic presence. They help avoid inbox fatigue, stand out in noisy feeds, and build familiarity across different contact points. This consistency across formats reinforces your message without feeling repetitive.
By testing various combinations of steps and timing across LinkedIn and email, sales teams can uncover trends by industry, company size, or other factors. For example, some companies with specific employee counts respond better on one channel over another. These insights allow you to fine tune your sales sequences for better results.
Additionally, sales sequences support effective follow-ups, making sure no leads fall through the cracks. Keeping track of interactions across channels prevents lost opportunities and helps maintain engagement throughout the entire sales cycle.
Example Multichannel Sales Sequences
When creating sales sequences, it’s important to adapt your approach based on your prospects’ behavior and channel activity. Here are two simple, effective sequences combining LinkedIn and email that can help you start engaging leads.
Sales Sequence 1: LinkedIn Invitation + Profile Visit + Message + Email Follow-up
- Send a LinkedIn connection request.
- Visit the prospect’s profile to create familiarity.
- If the connection is accepted, send a personalized LinkedIn message.
- If there’s no response after 4 days, follow up with a targeted email.
Sequence 2: Post Reaction + LinkedIn Message + Email Reminder
- React to the prospect’s LinkedIn post to get their attention.
- Then send a LinkedIn message referencing their latest post and offering value.
- If no reply is received within 4 days, send a friendly email reminder.
Using well-planned sales sequences that combine LinkedIn and email actions helps you connect with more prospects in a natural and effective way. By adapting your approach based on your leads’ preferences and engagement, you increase the chances of starting meaningful conversations and closing deals.
Explore how Multichannel Sequences can transform your sales outreach and boost your results.